Search demand beats vibes
Excitement is cheap. A Demand Report is cheap too — and it forces you to look at what people actually type.
The vibes trap
Founder chats reward novelty. Friends say “I’d buy that.” Neither is a substitute for whether strangers already search for the problem you want to solve.
What search can show
Volume, related phrases, and rough trend around an idea in a country. Enough to decide whether to dig deeper — not enough to forecast revenue.
What it cannot show
Margins, regulation, your skills, or whether you can execute. Treat demand as a filter, not a business plan.
Try this
Write the idea in plain language, pick a market, and measure before you buy inventory or quit your job.