Methodology

How we measure this

Explainability is part of the product. We show observable signals — and we say when evidence is thin. We do not publish the internal scoring recipe here.

What we measure

A Demand Report starts from your plain-language idea and the country you pick. We read related search interest and explain it in plain language — evidence, not a business plan.

Whether people are searching around your idea in that market.
How interest looks over time (without inventing missing numbers).
Useful context around the idea, in plain language.
When evidence is thin — and we say so.

What we do not measure (and do not invent)

We do not invent “opportunity scores” or “HIGH demand” badges on marketing pages.
We do not pad a missing metric with zero: if evidence is missing, it does not appear as zero.
We do not replace financial modeling, legal work, or customer interviews.
We are not a reservoir, drought, or water-utility app: “water” is a metaphor for demand.
We do not publish the internal index recipe on the public site.

Observed index (when it appears)

When a report includes an index, it is an internal reading of observed signals. It is a reading — not a “launch / don’t launch” verdict. Score detail lives in your paid report, not on public landings.

If essential evidence is missing, we do not invent a number.
The index summarizes observed search signals — not success probability, revenue, or advice to open.
Context layers (when shown) help you read the market; they do not replace your judgment.

Sources and limits

Signals arrive through our demand pipeline. SEO pages refuse invented metrics: numbers live in your paid report when evidence exists. Private URLs under /report/ are not for public citation.

How to use this

Treat it as an early search-demand evidence layer. Combine it with costs, interviews, and local constraints. If evidence is thin, the report says so — that is the signal.

FAQ

Does the index say if a business is profitable?

No. Profit needs costs, pricing, and execution. The index only summarizes observed search signals when evidence exists.

Why is the index sometimes missing?

Because essential evidence was missing. We prefer no number over inventing one or padding with zeros.

Do you publish the index formula?

Not on the marketing site or in llms.txt. The paid report shows the result and its limits — not a recipe to clone the product.

See the demand →How the product works Research